8 Pinterest Mistakes That Are Hurting Your Business

Is Pinterest working as well for you as it should be? If not, you might be making one of these eight Pinterest mistakes. Read on to see what mistakes you might be making, and how to fix them!

8 Pinterest Mistakes That Are Hurting Your Business

 8 Pinterest Mistakes That Are Hurting Your Business. Get Pinterest tips and social media tips in this great blog post! Learn how to use Pinterest the right way! Click through to read more! #pinterest, #socialmedia, #socialmediamarketing, #socialmediatips, #blogtips, #blog, #blogger, #blogging, #blogbiz

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Pinterest Mistake 1. Not using a business account

When you sign up for Pinterest you have the option of selecting a business account or a personal account. Select a business account (or switch to one, if you've already got an account).

A business account gives you a lot of options that a personal account doesn't, including analytics, promoted pins, and rich pins. Plus, it's against Pinterest's TOS to promote your business from a personal account.

Business accounts are free, so make the switch. It's easy to do, just go to settings and you'll see the option to do it.

Pinterest Mistake 2. Ignoring SEO

Pinterest SEO (search engine optimization) is absolutely key to getting your content seen, clicked, and repinned. Pinterest relies on keywords to know what your content is all about. So you need to be using keywords everywhere.

You should be using keywords:

  • In your profile description
  • In your board titles
  • In your board descriptions
  • In your pin descriptions

If you're not using keywords everywhere that you can, you're missing out on an opportunity to tell Pinterest what your content is about and gave it come up in relevant search results and Smart Feeds.

Pro tip: Find keywords by typing in your topic in the search bar. Pinterest will then populate a whole list of other words underneath. These are great keywords because they are words that other people are searching along with the phrase that you typed in. Use these as your keywords and you'll be all set.

 8 Pinterest Mistakes Search bar

Pinterest Mistake 3. Not actively pinning

Pinterest values active accounts and active boards. If you aren't pinning frequently, or if you have particular boards that have been sitting dormant for weeks or months, then you're going to get dinged.

Make sure that all of your boards are getting pinned to on a regular basis. Tools like BoardBooster and Tailwind are great solutions to this problem. They'll automate your pinning for you, so you'll be pinning all day long without actually doing anything.

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Pinterest Mistake 4. Leaving irrelevant boards on your account

Your Pinterest profile should line up with your brand. If you blog about travel, you shouldn't be pinning about vegan breakfast recipes. That's what secret boards are for. Take any irrelevant boards on your account and make them secret (don't delete them or else you'll lose followers).

 8 Pinterest Mistakes Board examples

Keep all of the boards on your account on topic. You should be able to think of plenty of subtopics for your topic to fill up some boards.

Pinterest Mistake 5. Having a blog that isn't Pinterest-friendly

Meanwhile, back on your blog, you want to make sure that your content is shareable. And easily shareable at that.

Tools like Social Warfare (for WordPress) or SumoMe (for WordPress or Squarespace) will add social sharing buttons to your blog that allow people to easily share your post with one click.

It’s crucial to have these buttons in place because most people won’t spend time hunting around to share your content or follow you on Pinterest – even if they’d like to share or follow. Put an easy option right in front of their noses, thought, and they’re much more likely to oblige.
— Tailwind

You don't want people to have to hunt around for a way to share your content, so make it easy for them.

Pinterest Mistake 6. Not having a board for your own content

The first board listed in your profile should be a board dedicated entirely to your own blog posts, no one else's. That way people who are interested can see all of your content in one place and decide that you're awesome.

If you don't have this board, then there's no centralized place for people to see your content. That means they likely won't see it at all.

Pinterest Mistake 7. Not having branded images

You should make sure that your Pinterest images are branded. Don't use a new design for every single pin. Stick to a template. You want people to be scrolling through their Smart Feed and recognize a pin as yours (and hopefully click it because they know that your content is good).

It's ok to A/B test a couple different designs now and again, but keep it as consistent as you can.

Pinterest Mistake 8. Not utilizing group boards

Make sure to take advantage of Pinterest's group board feature. A group board is a board where more than one person contributes pins. Some of them have hundreds of contributors and tens of thousands of followers. When you become a contributor, you can get your pin in front of a way larger audience than you could on your own.

To find group boards, try looking at the accounts of some other people in your niche and checking out what group boards they are in. The group board description will tell you whether or not it's open to new contributors, and if it is, how to join.

Join a few group boards and get your content in front of that new audience.


So there you have it! Stop making these eight mistakes and your Pinterest account will thank you for it.