How to Customize Your ConvertKit Emails
how to customize your emails
I love ConvertKit, but the default emails can be a little plain. If you leave the default settings on, there's not a lot going on. And your personal brand certainly won’t shine through. But if you know a little CSS, it's easy to customize your ConvertKit emails. And if you don't, I've got a course for you! Read on for the details :)
Make a template with CSS
ConvertKit doesn't have a drag and drop builder like some other services, but you can still customize your ConvertKit emails. The way to do this is by creating a custom template with HTML and CSS. Custom coding can be used to add borders, buttons, headers, colors, fonts, and other branding goodness.
Adding a custom template in ConvertKit is easy. Just click on your business name in the upper righthand corner and then click “Account Settings.” From there, click “Email Templates” in the upper righthand corner. You’ll have a few templates there by default, and you can easily add more.
Once you’ve created a new template, just copy in your HTML/CSS.
But, you might be thinking - “I don’t know how to code!” In which case, I’ve got you covered.
My course, Customizing ConvertKit, is made for you. Inside the course you’ll find a custom coded ConvertKit email template. All you have to do is change the colors and links to match your branding, and I’ll take you through exactly how to do that, step-by-step, inside the course.
Use a branded header
Another great way to distinguish your emails is to use a branded header image at the very top. You can easily create one on Canva.
Make sure to use your brand colors and fonts.
Here's an example of one of mine":
You can either insert the image directly into the email, or you can insert it into your email template so that it shows up in every email automatically. ConvertKit has a good guide about how to do that right here.
(Psst…the template you’ll create inside Customizing ConvertKit has a header image built in!).
Use brand colors
If anything in your emails is going to use a color (like links, or headings), make sure that they're your brand color(s).
Branding is important to help your readers connect with your business, and remember and identify your business. It might not seem like a big deal to change the color of a link, but every little bit helps.
Here’s an example from the template in Customizing ConvertKit:
Use headings and subheadings
Headings and subheadings help to break up the email and make it easier to scan or read. People like content that they can easily scan and headings help them do this.You can insert headings right in the email header:
If there's something that you want people to click (like an "Enroll Now" button for a course), it helps to make it look like a button. ConvertKit doesn't have buttons built in, but you can make them with a little CSS, and I show you how inside Customizing ConvertKit!
Have fun customizing ConvertKit! I hope to see you inside the course!
P.S. Are you a ConvertKit beginner? Make sure to check out my post on how to use ConvertKit!