How to Add Content Upgrades to a Blog Post

If you're looking to add a content upgrade (or a "lead magnet") to your blog post, then look no further. This is how to do it. And with this method, you get to ask for someone's email before they get the content upgrade. More email subscribers for you! This is how to add content upgrades to a blog post.

 How to Add Printables to a Blog Post. This guide is so essential! Use Leadpages and ConvertKit to add printables right into your blog post and gain email subscribers! Click through to check it out! #blog, #blogger, #blogging, #blogtips, #blogbiz, #emaillist

How to Add Printables to a Blog Post

Note: This post contains affiliate links. You can read my disclosure here.

Make Your Content Upgrade

First, you need to make your printable, of course. There are tons of ways to do this. You can use Photoshop or InDesign if you've got the skills. Some people use Canva (which I love and use for all my graphics). You can also use Apple Pages or Google Docs. Whatever you're using, make sure that it looks good and is filled with value!

Set Up Your Email Provider

Next, you need to set up your email provider to deliver your content upgrade automatically. I use ConvertKit for this and it is SO easy! Just create a form for your sign-up (you don't actually have to use their form, just create it) and then upload the PDF. That's it! It takes about 60 seconds.

 How to Add Content Upgades to a Blog Post ConvertKit

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Make a Leadbox

Here's the good part. Make a "Leadbox" with Leadpages. A Leadbox is a pop-up that is connected to a button. The button can be inserted into the blog post (more on that below), and when someone clicks it the pop-up comes up, telling them that if they enter their email, they'll get your content upgrade. You can hook your Leadbox up with ConvertKit, so when they enter their email, ConvertKit automatically sends them the content upgrade! Magic!

Here's an example of a Leadpages button at work:

See? Pretty cool.

Creating a Leadbox is really easy in Leadpages. You just click create, and then customize your box with the colors and text that you want, set up your ConvertKit integration, and you're good to go. Honestly, it takes maybe two minutes.

 How to Add Content Upgrades to a Blog Post Leadpages

Insert Your Leadbox Into Your Blog Post

All that's left to do is insert your Leadbox into your blog post. There are a few ways to do this.

The first way is through the Leadpages button. To do this, Leadpages gives you an HTML code. Just copy it exactly as it appears in Leadpages, and come back to your blog post. On WordPress go into "Text" mode (instead of "Visual" mode where you usually type your post, and just paste the code wherever you want your button to appear. On Squarespace, do it via a code block.

How to Add Printables to a Blog Post
How to Add Printables to a Blog Post

You can also have your Leadbox pop up when a Squarespace button is clicked, or when a particular image is clicked. I wrote an article about how to do this right here. To do this, copy the Leadbox link that appears at the start of the HTML code, and then insert it as a link to your button or image.

Like this:

That's it! Easy! Now you've got a printable content upgrade in your post, and people will hand over their emails to get it! Good stuff!


Make sure to check out my complete guide to all the tools and resources that I use every day in my blog biz!

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